Netflix is known for its vibrant and diverse characters. By showcasing them, we emphasized that in today’s world, everyone should feel free to be who they truly are—making the world a more colorful place.

Despite the vast number of formats and characters, we focused on maintaining a cohesive design. We developed a simple system that ensured our layout remained fluid and adaptable across various media.

The parade was announced with a special spot featuring Mirosław Zbrojewicz, who portrayed different characters from Netflix series.

Together with the Plej agency, we also created a special space in the Equality Town—a colorful tent filled with mirrors where parade participants could take memorable photos.

Copywriter: Zofia Leszczyńska