Dziki Sad Beer
The launch of the new flavor turned the world of Dziki Sad upside down.
Until now, Dziki Sad’s digital communication existed in a completely different world from its TV commercials. The launch of a new flavor was the perfect opportunity to unify the brand’s messaging, which had previously focused solely on the hedgehog…
Our task was to create a key visual (KV) and short digital formats to introduce the new flavor into the brewery’s portfolio. The entire concept was closely tied to the new TV spot.
Yes, the hedgehog was there too. But this time, he wasn’t alone!
(dodatkowa, nieopublikowana wersja KV - wariant z zachodzącym słońcem)